Unboxing Accessibility Campaign
The Unboxing Accessibility Campaign aims to capture the real user experience of using different products and packaging for those living with a disability.
As part of the Accessible Product Design Alliance, we want to raise awareness of accessibility issues and help educate product and packaging manufacturers about what they need to improve.
Introduction: The importance of accessible product design
- The accessibility of a product essentially relates to the ease of use a consumer experiences when interacting with a product.
- Making a product accessible and easy-to-use or open adds value to a product for all.
- Accessibility is especially important for the independence of those with functional limitations such as reduced strength or dexterity. Groups particularly impacted are those with a disability, chronic pain, injury or illness, including the 3.6 million Australians living with arthritis, as well as the growing ageing population. For these groups inaccessible packaging and products become daily barriers to achieving everyday tasks like preparing a healthy meal and living independently.
- This October we’re Unboxing Accessibility’ by sharing videos of consumer struggles and victories with daily use products and how it impacts their every day to encourage more inclusive designs.
2024 | The Unboxing Accessibility Campaign captured real stories of Australians with disability and arthritis, highlighting daily barriers with hard-to-open
2025 | The campaign continues with new consumer voices and industry engagement, showcasing the ongoing need for inclusive packaging and